Theresa May has secured her place as Prime Minister and leader of the Conservatives without having to win the direct approval of her party’s membership. The original plan was for her to run against Andrea Leadsom in an election, but the latter pulled out before a vote could take place.
But that doesn’t mean the views of these Tory foot soldiers are irrelevant. Their support is important to the stability and direction of the government that May will lead. They help establish the general mood of the party on issues and set parameters within which the front bench can – or would be wise to – operate.
So while May will be delighted to have easily won the confidence of the majority of her parliamentary colleagues, she will also be aware of the need to keep in touch with the party’s grassroots supporters. She will be particularly aware of this as a former party chairman. But who are the grassroots, what do they believe in, and what qualities do they want from their leaders?
Thanks to the Party Members Project, we are able to shed some light on the matter. In June 2015, we surveyed a sample of 1,193 members of the Tory grassroots, asking a wide variety of questions about their demographic background and their political attitudes.